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Japan Sends Out Sushi Squad

Tokyo to certify 'authentic' restaurants around the world

By Peter Fearon,  Newser Staff

Posted Jan 30, 2008 11:50 AM CST

(Newser) – Japan, worried that the globalization of sushi is embarrassing its national cuisine—think California rolls—is about to start certifying which of the estimated 25,000 Japanese restaurants around the world are authentic. Experts based in major cities, including London, Paris, and Los Angeles, will give eateries that pass muster a logo showing chopsticks holding a cherry petal and a rising-sun flag, reports AFP.

Certification will be based on using traditional ingredients, seasonings, and recipes, along with meeting standards for freshness and proper hygiene. There are also criteria such as originality, dish arrangement, and customer service. "It's important to share the heart that goes into authentic Japanese food with world chefs, but we can't force them," said a member of the certification body.

Japan's Rainbow Roll Sushi shop chef Riki Sawaguchi pours sauce on his sushi category winning Beef-on-a-Griddle Sushi using California Koshihikari during the 2nd California Rice Masters cooking contest for California-grown rice in Tokyo Friday, July 20, 2007. The California Rice Masters competition was part of a US$1 million campaign kicked...
Japan's Rainbow Roll Sushi shop chef Riki Sawaguchi pours sauce on his sushi category winning "Beef-on-a-Griddle Sushi" using California Koshihikari during the 2nd California Rice Masters cooking contest...   (Associated Press)
Japan says experts will check out 25,000 Japanese restaurants around the world and certify only those regarded as authentic.
Japan says experts will check out 25,000 Japanese restaurants around the world and certify only those regarded as authentic.   (KRT Photos)
The kitchen of a popular Japanese restaurant in London. Japan says experts will check out 25,000 Japanese restaurants around the world and certify only those regarded as authentic.
The kitchen of a popular Japanese restaurant in London. Japan says experts will check out 25,000 Japanese restaurants around the world and certify only those regarded as authentic.   (Magnum Photos)
A plate of tuna sushi is seen among others at a sushi stand.   Japan plans to certify which of the 25,000 restaurants around the world are authentic. (AP Photo/Katsumi Kasahara)
A plate of tuna sushi is seen among others at a sushi stand. Japan plans to certify which of the 25,000 restaurants around the world are authentic. (AP Photo/Katsumi Kasahara)   (Associated Press)
A plate of tuna sushi is seen among others  at a sushi stand in Tokyo Thursday, Jan. 24, 2008. Recent reports in the United States about high levels of mercury in tuna served at ubiquitous sushi restaurants in New York have been met with a collective yawn in Japan, the...
A plate of tuna sushi is seen among others at a sushi stand in Tokyo Thursday, Jan. 24, 2008. Recent reports in the United States about high levels of mercury in tuna served at ubiquitous sushi restaurants...   (Associated Press)
A man eat a tuna sushi at a sushi stand in Tokyo Thursday, Jan. 24, 2008. Recent reports in the United States about high levels of mercury in tuna served at ubiquitous sushi restaurants in New York have been met with a collective yawn in Japan, the world's undisputed sushi...
A man eat a tuna sushi at a sushi stand in Tokyo Thursday, Jan. 24, 2008. Recent reports in the United States about high levels of mercury in tuna served at ubiquitous sushi restaurants in New York have...   (Associated Press)
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