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Strike Takes Toll on TV Ratings

Reality programming cushions blow for Fox, NBC

By Nick McMaster,  Newser Staff

Posted Jan 30, 2008 2:54 PM CST

(Newser) – The major television networks got a good look yesterday at the toll the 3-month-old writers strike has taken on ratings, Variety reports. Comparing last week to the same period in 2007, the top five networks lost an average 21% of viewers in the 18-49 age group. Fox topped ratings on the strength of American Idol, but was still off 15%.

CW fared the worst, with a 50% ratings drop from a year ago. ABC and CBS fell 23% and 26%, respectively. NBC, which had few hits among its scripted shows entering the strike, profited from its strategy of aggressively filling its affected slots with reality series and saw only a 7% drop. It stands second to Fox in overall ratings.

Production crew members protest the Writer's Guild strike prior to the 65th Annual Golden Globes, Sunday, Jan. 13, 2008, in Beverly Hills, Calif. This year the presentation will consist of an abbreviated press conference due a Writer's Guild strike. (AP Photo/Mark J. Terrill)
Production crew members protest the Writer's Guild strike prior to the 65th Annual Golden Globes, Sunday, Jan. 13, 2008, in Beverly Hills, Calif. This year the presentation will consist of an abbreviated...   (Associated Press)
Production crew members protest the Writer's Guild strike prior to the 65th Annual Golden Globes, Sunday, Jan. 13, 2008, in Beverly Hills, Calif. (AP Photo/Mark J. Terrill)
Production crew members protest the Writer's Guild strike prior to the 65th Annual Golden Globes, Sunday, Jan. 13, 2008, in Beverly Hills, Calif. (AP Photo/Mark J. Terrill)   (Associated Press)
Los Angeles Writer Jim Krieg, dressed as Star Trek's Cpt. James T. Kirk, walks the picket line along members of the Writers Guild of America (WGA) outside the gates of Paramount Pictures studios in Los Angeles, Monday, Dec. 10, 2007. The Hollywood strike is rewriting the holidays for idled workers...
Los Angeles Writer Jim Krieg, dressed as Star Trek's Cpt. James T. Kirk, walks the picket line along members of the Writers Guild of America (WGA) outside the gates of Paramount Pictures studios in Los...   (Associated Press)
Actress and a non-union writer Shauni Weatherly wears Star Trek Vulcan ears as she walks the picket line to express her support for  members of the Writers Guild of America (WGA) outside the gates of Paramount Pictures studios in Los Angeles, Monday, Dec. 10, 2007. The Hollywood strike is rewriting...
Actress and a non-union writer Shauni Weatherly wears Star Trek Vulcan ears as she walks the picket line to express her support for members of the Writers Guild of America (WGA) outside the gates of...   (Associated Press)
Writer Issac Ho joins striking writers outside the NBC Studios in Burbank, Calif. Tuesday, Jan. 8, 2008. The Golden Globes, the ceremony known for getting Hollywood's awards season off to a rollicking start, will be reduced to a news conference Sunday by the writers strike and will likely draw picket...
Writer Issac Ho joins striking writers outside the NBC Studios in Burbank, Calif. Tuesday, Jan. 8, 2008. The Golden Globes, the ceremony known for getting Hollywood's awards season off to a rollicking...   (Associated Press)
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