...because every day will be a sale!
(NEWSER) - After attempting to woo bargain-hunters with 590 sales last year, JC Penney is officially doing away with them. But penny pinchers don't need to fret. The struggling chain's plan is to essentially make every day a sale by marking down all of its merchandise by 40% or more—permanently. "Every Day" pricing is the first big move by CEO/former Apple exec Ron Johnson, and it goes live Feb. 1. While the AP describes it as "simpler pricing," it's actually kind of involved. The store will launch a series of new tags: Red means it's an "Every Day" price, white signifies a "Month-Long Value," and blue indicates a "Best Price." More»
