Red Stripe Slammed Over New Fruity Beer
Red Stripe Burst being marketed to those under 24
By Matt Cantor, Newser User
Posted Nov 10, 2013 4:55 PM CST
Updated Nov 10, 2013 5:25 PM CST
A screen grab from a YouTube ad for Red Stripe.   (YouTube)

(Newser) – Jamaican beer maker Red Stripe's latest concoction is a fruity beer whose goal, according to the company, is "recruitment-driven": The company is hoping to win over 18- to 24-year-olds (18-year-olds can legally drink in Jamaica, Jezebel notes). Activist group Alcohol Justice wants to keep the raspberry-flavored Burst from hitting the US. In the Jamaica Gleaner, a Red Stripe rep says Burst "definitely has appeal for both genders," noting hope that it will be a "crossover" product. That, Alcohol Justice says, likely means the company has tested the product—which features red and pink labels—with young women.

Such "alcopops," the group says, "were designed as 'cocktails on training wheels,' sweet and fruity, to lure underage youth into unhealthy drinking behaviors, especially underage girls." Red Stripe parent Diageo, which also makes Smirnoff Ice, is "leading the charge in a race to the bottom of the alcopop barrel to endanger youth."

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Showing 3 of 29 comments
Nov 11, 2013 5:11 PM CST
Raspberry beer? Blech.
Nov 11, 2013 12:55 PM CST
Add flavors to Red Stripe? Flavors other than NFL socks? Sounds like a good idea to me
Nov 11, 2013 12:50 PM CST
Leinenkugel Brewing Company already makes a few , and so do several other companies , american and european so whats the fuss really about ?