Ads Laud Birth Control; Critics Blast 'Hosurance'
Colorado campaign that highlighted 'brosurance' takes heat over birth control
By Matt Cantor,  Newser User
Posted Nov 13, 2013 12:40 PM CST
One of the controversial ads.   (
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(Newser) – ObamaCare needs those wild and crazy millennials to get on board if it's going to work, and a Colorado ad campaign that previously drew scorn over ads featuring kegstands and urging young men to get "brosurance," is now taking fresh abuse over a racier ad. As the Denver Post reports, the ad, accused of demeaning women, features a young woman holding pills next to a young man. Her thoughts: "OMG, he's hot! Let's hope he's as easy to get as this birth control."

"ProgressNow Colorado and Colorado Consumer Health Initiative"—the groups behind the ads—"are demeaning and belittling women with shallow sexual caricatures and making light of serious women's health issues," says a GOP strategist. Talk-radio host Dana Loesch referred to the "'you’re a whore' ad for ObamaCare," calling it "basically 'hosurance,'" the New York Post notes. The Daily Caller opted for the same term. Says ProgressNow Colorado's director: "The whole intention of these ads is to raise awareness, and that's what we're doing. "