Executives' Stock Selling Move Smells Fishy Top companies have sold after good guidance, but before bad, 755 times By Kevin Spak, Newser Staff Posted Nov 15, 2013 12:35 PM CST 31 comments Comments A man uses his cell phone in front of chart with the stock prices at the Greek Stock Exchange in Athens, Oct. 4. 2011. (AP Photo/Thanassis Stavrakis) (Newser) – The next time you see a top executive deliver good news and then sell stock in his own company, head for the exits. Executives have an uncanny knack for issuing positive guidance, selling their stock, and then issuing negative guidance soon thereafter, the Wall Street Journal reports. The Journal found 1,468 cases since 2005 in which a public company issued positive, then negative guidance within 120 days, and in 755 of those cases, company insiders sold stock sometime between the good news and the bad news. Did those insiders know the bad news was coming and mislead investors? It's impossible to say in most cases, but some look mighty suspicious. Investors have actually filed a lawsuit against Novatel, after finding an email in which its then-CEO warned managers that a major client was leaving and that sales would take a hit—which was sent just a few months before Novatel announced that it would beat expectations; shortly after that, the then-CEO sold $3.3 million of his stock. For more eyebrow-raising examples, see the source.