9 Business Words We Heard Too Often in 2013 No. 1: 'content' By Arden Dier, Newser Staff Posted Nov 28, 2013 11:09 AM CST 12 comments Comments 'Content' grabs the number one spot. (Shutterstock) (Newser) – Put them together, and you've got your standard company email sent this year. Business ETC has teamed up with the Global Language Monitor to determine the "most overused" business words of the year, based on GLM's analysis of the words used in an overwhelming number of places, including social media, blogs, and 275,000 print and online media sources. Shocker: plenty have to do with the Internet. Content Social media Sustainability Transparency Literally Guru Utilize Robust Ping Click for the full list, which includes this one (fill in the blank): "Why don't we talk about this X?"