Coming to Facebook This Week: Video Ads
New ads designed to play automatically, sources say
By Rob Quinn, Newser Staff
Posted Dec 17, 2013 12:40 AM CST
Facebook is eyeing a share of the $66.4 billion television advertising market.   (AP Photo/Matt Rourke, File)

(Newser) – Facebook has given advertisers a holiday treat that users probably won't be thrilled by: video ads that play automatically in news feeds, whether they are clicked on or not. The company plans to make the announcement today and get the ads up and running by Thursday on smartphone applications as well as desktops, sources tell the Wall Street Journal. One of the first ads will be a teaser made especially for Facebook for the upcoming movie Divergent.

The move has been a long time coming: Advertisers started producing video ads for Facebook early this year, but the launch of video advertising was delayed amid technical troubles and fears that the ads might irritate Facebook users. Financial considerations appear to have pushed those worries aside—insiders say Facebook plans to charge advertisers $2 million a day for the ads, and they are being rolled out now because it is a time of year when advertisers tend to have plenty of money to spend.

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Showing 3 of 9 comments
iq145
Dec 17, 2013 9:32 PM CST
OH BOY! MORE COMMERCIALS! WOOHOO! WE NEED MORE ADS. THERE JUST AREN'T ENOUGH... i look forward to the inevitable (and comical) crash of Farcebook. They're nothing but trouble. They pretend their 'goal' is to unite long lost family and friends. But their true goal is to make loads of money through advertising and spam. Nothing more... YouTube started with those same kind of sickening and annoying commercials a couple years ago too!
TessTalks
Dec 17, 2013 4:16 PM CST
Another reason to ignore Facebook.
Odaecom
Dec 17, 2013 1:24 PM CST
The good news it that since Fb can't control the spammers, autoplay pr0n will follow swiftly and that will put the stop on the autoplay videos. (Plus for those that pay for data on their (dumb)phones will incur usage rates that will open Fb up to lawsuits) Also if you haven't updated your Fb software on mobile device, dont.