Netflix Tests Per-User Pricing
Move seems designed to reduce account sharing
By Kevin Spak, Newser User
Posted Jan 2, 2014 8:52 AM CST
In this Monday, Nov. 22, 2010, file photo, a movie selected from among Netflix's "Watch Instantly" titles begins to download on a home computer screen in New York.   (AP Photo/James H. Collins, File)

(Newser) – Netflix is trying out a new payment scheme that will make users pay for each screen they want to stream to simultaneously. Some new customers are being asked to choose between a one-user, one-screen option for $6.99, a two-screen plan for $7.99, and a four-screen plan for $11.99, Bloomberg reports. The move seems to be an effort to crack down on account sharing and generate more revenue from families.

The risk, of course, is that some users on the current $7.99-per-month standard streaming plan would downgrade to $6.99. "That all comes out of their profit margin," says one analyst. "This is not the next pricing move investors were expecting." But the Verge notes that the $6.99 option is for standard definition viewing only, which could turn off many HD-loving customers. "Not everyone will see this and we may never offer it generally," a spokesperson added, while confirming that some users are also seeing a $9.99 three-screen option.

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Showing 3 of 12 comments
TwoSheds
Jan 4, 2014 6:23 AM CST
Never give a sucker an even break http://www.youtube.com/watch?v=cF4H0WfuiM8
jimpeel
Jan 4, 2014 1:53 AM CST
You can buy a Rabbit TV dongle for $10 at Walmart of any of the big box stores.
jimpeel
Jan 4, 2014 1:51 AM CST
If they stream it to a computer with VLC Media Player, VLC can independently stream to other users on the shared network. So this scheme is idiotic once the word is out.