App Maker Is Trademarking the Word 'Candy'
Other developers get warning letters
By Matt Cantor, Newser User
Posted Jan 22, 2014 9:02 AM CST
'Candy Crush Saga' has trademarked the word 'candy.'   (King.com)

(Newser) – Hey, developers: If your next game title features the word "candy," you may want to rethink it. The company behind hit mobile app Candy Crush Saga has a provisional trademark on the word, the San Jose Mercury News reports. A Florida developer is among those who have reportedly received warning letters. Benny Hsu's game title included the phrase "All Candy Casino Slots." Following a form email from Apple, Hsu has decided to change "candy" to "sweets"—but he isn't happy about it.

An intellectual property expert sees where Hsu's coming from. The trademark is "unduly broad," he says. It's "blatantly anti-competitive and it's not what the trademark law is supposed to be about." Candy Crush developer King says it has to "enforce our rights and protect our players from confusion. We don't enforce against all uses of 'candy'—some are legitimate." But the British company told Hsu: "Your use of CANDY SLOTS in your app icon uses our CANDY trade mark exactly, for identical goods, which amounts to trade mark infringement," Forbes reports. The provisional trademark comes with a 30-day "opposition period," the Mercury News notes.

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Showing 3 of 9 comments
Ezekiel 25:17
Jan 23, 2014 10:56 AM CST
You can do your part to help by blocking people who send you app requests.
Odaecom
Jan 22, 2014 6:02 PM CST
So I guess earning a million dollars per day isn't enough, they also feel the need to sue to earn more...Greed is good!
BCS
Jan 22, 2014 4:15 PM CST
Intellectual property is a scam. It contradicts a true free market, and slows the progression of humanity.