Fashion House Sorry for Using Hoffman Wake in PR

Valentino sent an email bragging that Amy Adams was carrying one of its bags

By Newser Editors and Wire Services

Posted Feb 8, 2014 3:30 PM CST

(Newser) – The fashion house Valentino has apologized for boasting in an email blast to journalists that one of their pricey bags was carried by Amy Adams as she stepped from a car at the wake of Philip Seymour Hoffman. Much was made of the promotional email sent yesterday, complete with two photos of Adams outside the Thursday wake. Valentino said in a statement that quickly followed that the company didn't realize the photos were snapped at the wake.

Hoffman co-starred with Adams in The Master, and both his wake and the funeral the next day were attended by numerous celebrities, Adams included. "We sincerely regret releasing a photo to the media this morning of Amy Adams with a Valentino Bag," said the statement. "It was an innocent mistake and we apologize to Ms. Adams who was not aware, or a part of, our PR efforts." The New York Post was among those to cover the gaffe, and its story includes a quote from Adams' rep calling it "truly appalling."

Amy Adams and her fianc? Darren Le Gallo arrive at a wake for Philip Seymour Hoffman on Thursday.   (AP Photo/Kathy Willens)
Amy Adams and fiance Darren Le Gallo leave the Church of St. Ignatius Loyola following the funeral for Philip Seymour Hoffman on Friday.   (AP Photo/Mark Lennihan)
« Prev« Prev | Next »Next » Slideshow
My TakeCLICK BELOW TO VOTE
8%
0%
8%
2%
3%
79%
To report an error on this story, notify our editors.

NEWS FROM OUR PARTNERS
Other Sites We Like:   The Street   |   MSN Living   |   PopSugar Tech   |   RealClear   |   24/7 Wall St.   |   Biography   |   Barstool Sports   |   OK!