Fashion House Sorry for Using Hoffman Wake in PR
Valentino sent an email bragging that Amy Adams was carrying one of its bags
By Newser Editors and Wire Services
Posted Feb 8, 2014 3:30 PM CST
Amy Adams and her fianc? Darren Le Gallo arrive at a wake for Philip Seymour Hoffman on Thursday.   (AP Photo/Kathy Willens)

(Newser) – The fashion house Valentino has apologized for boasting in an email blast to journalists that one of their pricey bags was carried by Amy Adams as she stepped from a car at the wake of Philip Seymour Hoffman. Much was made of the promotional email sent yesterday, complete with two photos of Adams outside the Thursday wake. Valentino said in a statement that quickly followed that the company didn't realize the photos were snapped at the wake.

Hoffman co-starred with Adams in The Master, and both his wake and the funeral the next day were attended by numerous celebrities, Adams included. "We sincerely regret releasing a photo to the media this morning of Amy Adams with a Valentino Bag," said the statement. "It was an innocent mistake and we apologize to Ms. Adams who was not aware, or a part of, our PR efforts." The New York Post was among those to cover the gaffe, and its story includes a quote from Adams' rep calling it "truly appalling."

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Showing 3 of 6 comments
Feb 9, 2014 1:49 PM CST
I thought the point of plastering your fashion house name all over your products was that so people could identify and see for themselves. Why do you have to go showing photos and spoon feeding this to them? Bad taste followed by more bad taste. Didn't your parents teach you that it's not polite nor good for business if you have to brag. Fail on both. You aren't still designing those boxing gloves especially for Zimmerman are you?
Feb 9, 2014 7:57 AM CST
Feb 9, 2014 2:22 AM CST
I'm betting she won't be carrying that bag any more.