Coming to Sears: Drive-Thru Shopping

Order online, drive to the store, and an employee will bring you your stuff

By Evann Gastaldo,  Newser Staff

Posted Feb 12, 2014 2:06 PM CST

(Newser) – How to compete with online retailers? Sears has one idea: Offer drive-through shopping. The company is introducing "in-vehicle" curbside pickup, a program powered by a mobile app, MarketWatch reports. Customers place an online order, download the Sears app, drive to the store, and use the app to notify Sears they've arrived, the Washington Post reports.

The app then starts a 5-minute timer—and if your order hasn't been delivered to your car by an employee by the time it goes off, you get a $5 coupon. Feedback has been positive so far, says a senior vice president: "It’s very convenient for senior citizens who have problems with movement or moms with young kids." If the program is successful, sister company K-Mart could also see it implemented there.

In this Feb. 22, 2012 file photo, shoppers enter a Sears department store location in Dedham, Mass.  Sears Holdings  reports quarterly earnings on Thursday, Nov. 21, 2013.
In this Feb. 22, 2012 file photo, shoppers enter a Sears department store location in Dedham, Mass. Sears Holdings reports quarterly earnings on Thursday, Nov. 21, 2013.   (AP Photo/Steven Senne, File)
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Sears introduces "Shop Your Way."   (YouTube)

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