Guy Launches Kickstarter to Buy $8 Burrito, Rakes It In
Noboru Bitoy is a genius
By Kevin Spak, Newser User
Posted Feb 13, 2014 11:01 AM CST
The homepage for Noboru Bitoy's burrito Kickstarter campaign is seen in this modified screenshot, taken Feb. 13, 2014, at 10:30am. It has been modified to reduce white space.   (Kickstarter/Newser)

(Newser) – Kickstarter exists to fund dreams, and graphic design student Noboru Bitoy had a very, er, ambitious one: He wanted a Chipotle chicken burrito. So the Chicagoan threw up a project in which he promised to eat a burrito, rate it, and create a "Deliciousness Graph." He set the goal at $8: enough for the burrito, the sales tax, and a $1 tip. In the Risks and Challenges section he wrote things like, "I might accidentally receive a carnitas or steak filling instead of chicken" and "I might drop the burrito on the floor."

Of course, the goofy campaign proved to be media catnip, drawing write-ups from Slate, CNET, BetaBeat, and more. Bitoy instantly shot past his goal—way, way past. As of this writing, 171 backers have pledged $654. So, like any good Kickstarter project, Bitoy has added stretch goals. At this point he has committed to:

  • Eat 24 varieties of Chipotle chicken burritos, trying every possible variation with all three salsas.
  • Eat four burritos over a period of four days to see how they taste as they age.
  • Eat a burrito while skydiving.
"This truly is the greatest Kickstarter ever," one backer commented. "This must be one of the most fulfilling pledges I have ever made," another agreed. "You made my day." The campaign doesn't end for another 21 days, but Bitoy has posted a video of himself eating the first burrito anyway. He rated it "yum."

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Showing 3 of 25 comments
Ezekiel 25:17
Feb 16, 2014 12:06 PM CST
We have Chipolte, Freebirds, and Qdoba. They all like to piss me off when I order. But I now stick with Qdoba because their loyalty program earns a free meal faster. Freebirds likes to layer on a bunch of rice first. I tell them to leave off the rice. The last time I went to Chipolte the clerk said, "If you don't want rice, why don't you order a taco instead." I then said, "Why don't I just eat somewhere else from now on." Naturally I did send in a complaint and a $20 card arrived in the mail and when I did go back that girl was not there. I think she had intended to quit anyway. Rice is a cheap filler. There is a reason they give you a huge pile of rice and beans at a Mexican restaurant. Its cheap and its filling.
InsomniacRyan
Feb 15, 2014 12:55 AM CST
The absolute best. This is what makes the Internet so great, the spontaneous 'yeah, sure, why the hell not?' attitude it gets sometimes. Sure, people are giving him money for the luls, but laughter is awesome, and so is this guy.
Smøkey Blazingwood
Feb 14, 2014 2:33 PM CST
Dude, don't go to Chipotle. I'm sure there are tons of other places in Chicago to get a burrito. Support small businesses.