Guy Launches Kickstarter to Buy $8 Burrito, Rakes It In

Noboru Bitoy is a genius

By Kevin Spak,  Newser Staff

Posted Feb 13, 2014 11:01 AM CST

(Newser) – Kickstarter exists to fund dreams, and graphic design student Noboru Bitoy had a very, er, ambitious one: He wanted a Chipotle chicken burrito. So the Chicagoan threw up a project in which he promised to eat a burrito, rate it, and create a "Deliciousness Graph." He set the goal at $8: enough for the burrito, the sales tax, and a $1 tip. In the Risks and Challenges section he wrote things like, "I might accidentally receive a carnitas or steak filling instead of chicken" and "I might drop the burrito on the floor."

Of course, the goofy campaign proved to be media catnip, drawing write-ups from Slate, CNET, BetaBeat, and more. Bitoy instantly shot past his goal—way, way past. As of this writing, 171 backers have pledged $654. So, like any good Kickstarter project, Bitoy has added stretch goals. At this point he has committed to:

  • Eat 24 varieties of Chipotle chicken burritos, trying every possible variation with all three salsas.
  • Eat four burritos over a period of four days to see how they taste as they age.
  • Eat a burrito while skydiving.
"This truly is the greatest Kickstarter ever," one backer commented. "This must be one of the most fulfilling pledges I have ever made," another agreed. "You made my day." The campaign doesn't end for another 21 days, but Bitoy has posted a video of himself eating the first burrito anyway. He rated it "yum."

The homepage for Noboru Bitoy's burrito Kickstarter campaign is seen in this modified screenshot, taken Feb. 13, 2014, at 10:30am. It has been modified to reduce white space.   (Kickstarter/Newser)
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