Lululemon Backtracks After Peeving Buyers ... Again
Withdraws its website ban on customers who sell its goods on eBay
By Arden Dier, Newser Staff
Posted Feb 21, 2014 9:08 AM CST
This March 19, 2013 file photo shows a pedestrian walking past the Lululemon Athletica store at Union Square in New York.   (AP Photo/Mary Altaffer, File)

(Newser) – Lululemon was already on some customers' bad side after its founder blamed large thighs for the brand's pants problems. Then the company cracked down on customers selling its merchandise on eBay by banning them from shopping on its website—a frustrating move for a store with a short return policy of only 14 days, Business Insider first reported two weeks ago. Now Lululemon has had a change of heart after complaints cropped up on its Facebook page. "We looked into it and realized that we had indeed gone too far, and have taken steps to fix it as quickly as possible," a senior VP of communications tells Business Insider.

The initial block was to punish those who showed "a pattern of re-selling new product numerous times on an ongoing basis and at an elevated price point," the company previously said, though one customer told Business Insider she was banned after selling just one tank top. Now, "we are reaching out to apologize to the guests who were impacted and have adjusted the language on our website to reflect" the company's stance—that selling large amounts of its apparel at higher prices is not OK, the VP says. Bloomberg notes that the move comes as Lululemon tries to "regain momentum" following calm Q3 and Q4 sales, as stepped-up quality checks slowed delivery of new items.

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Showing 3 of 10 comments
Feb 25, 2014 2:35 PM CST
on the right gal those pants were sexy! i love me some vpl!!!!!!!!
Feb 21, 2014 11:06 PM CST
This is just like a Country & western Singer a few years back said he was banning the reselling of his CD because he was not getting a kick back fro the stores that sell used CD. He said he was due a royalty each time a CD was sold even used! He had threaten legal action against the stores. He also said he would not let them sell any new releases of his! It comes down to I want all of the money!
B Chin
Feb 21, 2014 6:45 PM CST
It's ridiculous to say that Lululemon has "banned" anyone from selling anything on eBay, a garage sale, a thrift shop, or whatnot. There is plenty of lululemon stuff there, and people gain or loose weight and sell of their clothes all the time.