Down Syndrome Ad Speaks to Future Moms
Spot wins praise ahead of World Down Syndrome Day
By Newser Editors, Newser Staff
Posted Mar 20, 2014 3:24 PM CDT
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(Newser) – A new ad for World Down Syndrome Day—that's tomorrow—is winning praise for its message. In the "Dear Future Mom" spot from Saatchi & Saatchi, people with Down Syndrome reassure future moms of babies with the condition that their children will lead full, happy lives. “Sometimes it will be difficult. Very difficult. Almost impossible," says the ad. “But isn’t it like that for all mothers?”

Mediabistro calls it "a really touching video, and a perfect encapsulation of this year’s World Down Syndrome Day theme," which emphasizes "true integration into society." At Jezebel, Erin Gloria Ryan, writes that "the sad subtext of that message is that in the western world, women who find out they are pregnant with a child with Down Syndrome choose abortion around 90% of the time, often because they fear their child won't live a 'good life.'" Ads like this can change that perception, she writes.

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Showing 3 of 19 comments
charlesSpeirceCLONE
Mar 20, 2014 10:35 PM CDT
This is aimed at the parents: it is an anti abortion message and it is utterly indifferent to the quality of life of the child. Most perfect solution of all: no hardship; no abortion because you gambled and don't like the outcome; no child with a romanticized life long problem: do not have children. Unthinkable, right? No I didn't consider that would extinct humans. Other questions? (Hey, I gave you all something to jump on! And you thought so and so wrote comments that irk you.) If non humans could blog I would hold the record for up clicks.
Circusdog
Mar 20, 2014 5:29 PM CDT
My son is 25 years old and has Down Syndrome. His speech is very limited yet he is able to communicate most of his needs by using sign and by us just knowing him. We found out shortly after his birth that he had DS...he was 10 week premature so the characteristics common to DS were not immediately apparent...the doctors told us about 6 hours after his birth. I have two children..one has a disability the other does not. Which one was more difficult or more rewarding to parent? I can't tell you. People with DS have the same wants/needs and struggles as the rest of us. Yes, it takes more time and there are setbacks...but it wasn't impossible to overcome and we didn't ever give up. The hardest struggle I face now is the future..specifically his future. If I had my way he'd stay with me for the rest of his life...but at some point he will have to move to an assisted living facility. The one thing I've learned and continue to learn from my son (you may laugh..or choose not to believe)...He doesn't care about your skin color, your sexual orientation, your political leanings or where you're from. If you're kind to him he is kind to you with no conditions. In that regard..I, us, all of us could learn from that attitude. I often fail..but he never does. Thanks.
fractal
Mar 20, 2014 4:27 PM CDT
Personally, I would abort, and try again. If entity wants to hang out and wait to re-incarnate in a better body, cool. It entity decides to incarnate somewhere else, fine also. And this is just one reason why: www.alz.org/dementia/down-syndrome-alzheimers-symptoms.asp