Firm Pays Off Disappointed Bald Man

Japanese company couldn't deliver on hair-growth claims, pays $40K
By Kevin Spak,  Newser Staff
Posted Feb 7, 2008 2:25 PM CST
Four years of treatment didn't work for one Japanese man, who settled with Japanese company Reve 21 for $40,355 %u2014 but is still bald.   (Shutterstock)
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(Newser) – If you were considering doling out 4.9 million yen (approximately $45,990) for an extensive regimen of hair-growth treatment, you might want to think again. Japan’s best-known hair-growth company, Reve 21, has agreed to pay a 4.3 million yen settlement to a man who spent four years using its treatment, with nary a new hair to show for it.

The man filed the lawsuit after the company refused to refund his money, the AP reports, despite a policy of returning fees based on results. “The policy is not something that promises customer satisfaction,” the company said. Reve currently serves 92,000 customers and is well known in Japan for its hair-growth contests and celebrity endorsements.