Movie Prices May Drop One Day a Week
As fewer Americans head to the cinema
By Matt Cantor, Newser User
Posted Mar 26, 2014 12:52 PM CDT
Movie theaters could start cutting prices one day a week.   (Shutterstock)

(Newser) – Got a free weeknight? Going to the movies may soon become a more affordable option. Last year, US movie theaters sold 1.34 billion tickets, down 1.5% from the year before. And ticket sales dropped 11% between 2004 and 2013, the Motion Picture Association of America reported yesterday. To combat the trend, theaters are mulling a coordinated move: They may drop ticket prices on one weeknight a week, the Wall Street Journal reports. The National Association of Theatre Owners plans to try it out in one state this year.

Which night will be cheap night isn't yet clear. The move would run counter to theaters' current habit of raising prices each year—a trend which has resulted in higher revenues despite lower ticket sales. Last year, for instance, the average ticket price was $8.13, up from $7.96 in 2012. Box-office sales, meanwhile, hit $10.9 billion, compared to $10.8 billion in 2012. The cheap-day system "has worked for years in Latin America and Canada," says theater owners association head John Fithian, per Deadline. Studios will have to agree to the plan, he notes—and the industry has feared that lowering prices one day a week will lead to people opting not to pay the higher weekend price, Mashable points out.

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Showing 3 of 37 comments
Grant Jacobs
Mar 27, 2014 8:36 AM CDT
We have no money for entertainment. The republicons and other conservative right-wing morons STOLE IT ALL to give to their RICH, FAT-CAT cronies! BOOT OUT ALL republicons, NOW!
noazrk
Mar 27, 2014 1:17 AM CDT
There are 2 main chains here in the Phoenix, Az area. With AMC you can get $5 tickets M-TH at least in the daytime BUT....nachos are $7, large sodas $5.75 although with their stubs program you can get discounts. Their competition, Harkins, has higher ticket sales ($7 matinees) but you can get $1 sodas & $1 or free popcorns by purchasing the cup/t-shirts one time. I generally choose AMC since I don't always buy concessions & work nights and I prefer to go on Monday afternoons when have the whole row to myself! I don't think ALL ticket sales go to the distributor. READ BELOW from an article I found: Surveying recent public financial statements from the three largest theater chains—AMC, Regal and Cinemark—reveals the truth of the matter. Each of these theater chains earned about 70% of its total revenue from ticket sales, about 25% from concessions, and the remainder from other sources (such as on-screen advertising, rental of the theaters to third parties, gift card fees and the arcade games you might see in the lobby). Distributors typically have revenue sharing deals with exhibitors and most theaters keep about 45% of a movie’s total box office take. On the other hand, the raw cost of concessions is only about 10% of these sales, i.e., theaters keep about 90%.- See more at: http://www.seancast.com/business/movies-theaters-money-myth/#sthash.JCAUxOwW.dpuf
Ezekiel 25:17
Mar 26, 2014 11:23 PM CDT
Don't like movie prices now? Get ready for a shocker on the $10.10 minimum wage coming to a screen near you. Pay $4.50 for a drink now, that's going to be $5. Pay $12 for a ticket now, that's going to be $15. Maybe The Warren won't raise the price of the producer's screening room as its already a $35 ticket. Then again you get a Lazyboy recliner with seat warmer and vibrator. It also has a concessions call button. As for me, I created my own home theatre for next to nothing. I went to several months of auctions at the local Airforce Base. I picked up a pallet of projectors. I finally picked up a real nice 2400 lumen Sony DLP unit with three replacement bulbs. I bought a Blue Ray player for $40 at a pawn shop that has the HDMI output. I picked up a screen at the same auction. I put up the screen in my den and when projected, you get that same feeling like you are in a theater.