Yahoo Is the New Netflix? Mayer Shopping for TV Shows
Service looks to compete with Netflix, Amazon
By Matt Cantor, Newser User
Posted Apr 7, 2014 8:52 AM CDT
In this Monday, May 20, 2013, file photo, Yahoo CEO Marissa Mayer speaks during a news conference in New York.   (AP Photo/Frank Franklin II, File)

(Newser) – Yahoo is looking to cash in on online TV in a serious way, with insiders telling the Wall Street Journal that it's aiming to roll out four new half-hour comedy series. The series, whose budgets could run to several million dollars per episode, would consist of 10 episodes headed by TV-industry writers and directors. "They're looking at the same type of shows that Netflix and Amazon are eying," one source tells the Journal. "They want to blow it out big time," says another.

And CEO Marissa Mayer, who is gambling that Internet videos and their pricier ads can drive her company's turnaround, would like to have the shows ready to trumpet on April 28, when Yahoo makes presentations to advertisers. The company is also hoping to offer old episodes of Saturday Night Live and other shows. One problem with the planned new programming: Yahoo users tend to visit the site on PCs or mobile devices—not TVs, which are likely the best home for the new series.

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Showing 3 of 13 comments
BradLewis
Apr 10, 2014 11:22 AM CDT
Yahoo is not only a disaster, it get worse by the day. I hate it with a passion, but don't have time or knowledge to change to another provider and take my files. People who used to help me left Yahoo ages ago.
Paperdoll
Apr 10, 2014 9:09 AM CDT
Might work, if they hire new TECH people. Every time I pull up the Yahoo channel on my Roku, the whole system comes to a screeching halt, and I have to reboot it all. Give it up, Yahoo, you are about in the same league with AOL... who?
TwoSheds
Apr 7, 2014 10:16 PM CDT
All the actors will have to wear purple. Orders from the queen bee. I can't understand why anyone would use Yahoo after it has been revealed that it is the NSA's favorite partner.