General Mills Does U-Turn on Right to Sue
Arbitration policy dropped after online outcry
By Rob Quinn, Newser Staff
Posted Apr 21, 2014 4:35 AM CDT
General Mills' Cheerios cereals are seen on display at a store in Palo Alto, Calif.    (AP Photo/Paul Sakuma)

(Newser) – You can still "like" Cheerios or Wheaties without losing any rights: After a huge social media outcry, General Mills has scrapped a controversial policy that appeared to strip consumers who engaged with the company online of their right to sue. The company says it is voiding terms that notified website visitors that any disputes involving its products would be "resolved through binding arbitration," CNN reports. General Mills says it was a "mischaracterization" to claim the terms applied to people who engaged with the brand on Facebook or Twitter, reports the AP.

The terms would have applied to people who did things like download coupons or subscribe to publications, the company says. "At no time was anyone ever precluded from suing us by purchasing one of our products at a store or liking one of our Facebook pages," the company explained in a blog post, stressing that similar terms involving arbitration are very common in consumer contracts and apologizing for any worries caused. The terms—"and our intentions—were widely misread, causing concern among consumers," the company says. "So we've reverted back to our prior terms. There's no mention of arbitration, and the arbitration provisions we had posted were never enforced."

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Apr 21, 2014 11:17 PM CDT
I said yesterday that General Shills would fold like the ultra-liberal chistlers that they are. All the 'name brand' cereals are WAY overpriced , and until you STOP throwing your money at them, you will continue to get ripped-off. Like I said, stop buying for a month and prices will fall like a house of cards. Discipline, folks.
Apr 21, 2014 10:44 AM CDT
What has society come to when a good wholesome consumer product is subject to online chronic complainers with penchants for lawsuits. General Mills cereals were a Godsend for poor folks during the depression. They let over abundant crop harvests be stored - instead of spoil - through what was then modern dehydration process. These breakfast cereals required no refrigeration which was another great benefit to the poor.
Apr 21, 2014 9:39 AM CDT
Can I sue them because I can't sue them?