3 Text Messages to Fan Cost Buffalo Bills $3M
He brought class-action suit after too many alerts
By Rob Quinn, Newser Staff
Posted Apr 23, 2014 4:53 AM CDT
Buffalo Bills quarterback Thad Lewis gets control of a bad snap during the second half of an NFL football game against the Detroit Lion.   (AP Photo/Bill Wippert, File)

(Newser) – In a case most commentators are calling frivolous, finicky, or just plain silly, the Buffalo Bills have coughed up $3 million to settle a lawsuit from a fan who complained that the team sent him too many text messages. The fan brought the class-action suit after he signed up for the team's news service, which promised three to five texts a week, but then received six messages one week and seven the next, reports the Buffalo News.

The fan claimed that the extra messages violated the Federal Telephone Consumer Protection Act and sought damages of around $2,000 per message. Under the terms of the settlement, the tens of thousands of fans who signed up for the now-defunct service will receive a total of around $2.5 million in the form of debit cards redeemable only at the team's store, the New York Post reports. The fan's lawyers will receive more than $500,000 under the settlement and he will get $5,000.

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Showing 3 of 28 comments
Apr 23, 2014 10:27 PM CDT
This is no shocker. People and companies lose control of themselves when it comes to advertising. The shocker is if the Bills ever win!
Apr 23, 2014 6:58 PM CDT
Please revoke the NFL's Non- Profit status.
Apr 23, 2014 8:38 AM CDT
Patently, a court of law did not find this "frivolous, finicky, or just plain silly", as attributed not only to unnamed persons but to "MANY"! Further, the source report states only, as to unnamed persons that "The lawsuit was panned as frivolous by SOME sports fans, media commentators and legal experts." Dig, contrive and fabricate much! How does that pass as "reporting" or journalism! However, newser commenters guided and controlled by deep seated prejudices and status resentments, despite daily detecting and regaling inaccuracies in many reports, have not done so in this instance.