Rather than going without that box of Godiva, about 8 million Americans are their own valentines, sending themselves gifts they're guaranteed to like, reports Reuters. Should you receive a valentine offering from a date, beau, or husband, disappointment may follow: There's a big difference between women's wishes and men's purchases. Men like to give lingerie, but only 2% of women want it.
Women prefer jewelry, which ranks fifth in men's shopping plans. Twenty percent of men have made the mistake of agreeing not to exchange gifts, only to have their partners get upset when they don't ante up. And starting the holiday with a sweetie doesn't mean you won't end the day single. Six million people have broken up with someone on Feb. 14.