'Fat'? 'Jumbo'? Clothing Label Unveils New Sizes
Japanese company may be warning citizens to keep trim
By Neal Colgrass, Newser Staff
Posted Jun 6, 2014 3:37 PM CDT
Shoppers on Fatyo.com will see sizings like this.   (Fatyo.com)

(Newser) – A Japanese clothing company has replaced the usual sizes (think S, M, and L) with ones sure to boost shoppers' self-esteem—like Titch, Skinny, Fat, and Jumbo, the Daily Mail reports. The company, Fatyo, says on its website that it's just trying to make the word fat "cool." But Jumbo? Well, the move is getting attention, although Fatyo isn't the first Japanese brand to create unusual garment sizes. Could be Fatyo is reminding the Japanese (the slimmest people in the developed world) not to get too hefty, Yahoo notes.

Japanese lawmakers were so concerned about weight gain that in 2009 they set maximum waistline sizes for citizens over 40: 33.5 inches for men and 35.4 inches for women. Per Japanese health coverage, employees get their waistlines checked annually and are sent to health counseling if the scales tip too far. So, are bigger Japanese shoppers likely to buy Fatyo? Rocket News, which broke the story, says it's "not sure" how the company "expects to drum up sales by calling out its larger customers in the least delicate way."

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Showing 3 of 21 comments
Jun 7, 2014 1:52 PM CDT
"not sure" how the company "expects to drum up sales by calling out its larger customers in the least delicate way." That's not what they're doing. They're taking preventative measures against an obesity epidemic, which here in America, is bankrupting our healthcare system. I'm an self-admitted (moderate) 'fattist.' We should do something like it here. But then much of the south would be even LESS enjoyable to visit, cause most people there wouldn't have any clothes to wear. What's better for tax payers: southern tourism revenue or not having to care for millions of human-whales in ICUs by the time they die?
Jun 7, 2014 8:19 AM CDT
They should have labeled them after the film "Spaceballs." Jumbo Size.....Ridiculous Size.....Ludicrous Size!.... "They've gone to plaid."
Jun 7, 2014 7:58 AM CDT
I am sure that they would have to come up with something like XXL Jumbo for our use here in USA. Kind of sad what the food industries is feeding us with.