Fallen Child of the 2000s: Juicy Couture

60 stores to remain open overseas, but US locations are going bye-bye

By Shelley Hazen,  Newser Staff

Posted Jun 23, 2014 1:51 PM CDT

(Newser) – Juicy Couture, creator of the terrycloth and velour tracksuits worn by children, retirees, and Britney Spears alike, will close all its US stores by the end of this month. That according to a Racked report picked up by the Huffington Post, which pinpoints when many heard the bell toll for the California brand: in November, when it inked a non-exclusive deal that gave Kohl’s the green light to sell its clothes. This from a company that founders Gela Nash-Taylor and Pamela Skaist-Levy sold to Liz Claiborne Inc. in 2003 for what Salon reports was "$56 million and a $200 million earn-out" (it's currently owned by American Brands Group).

Now, several stores in LA have already closed, and Racked spotted 50% to 70% off sales at ones that were still open as of mid-month; the Huffington Post puts Juicy's US presence at 100 boutiques and outlets. Casual-wear fashionistas overseas will still get their fill of velvety pants with words scrawled on the fanny, however—60 international stores will stay open and will reportedly be the only place to get new Juicy footwear designed with Steve Madden; that shoe deal happened just last week. The end of Juicy doesn’t spell the end for its founders, who launched Pam & Gela two years ago (among its offerings: "leopard-print French terry sweatsuits"). The collection has proved popular so far, notes Salon. (Want some more '00s nostalgia? Get it here.)

The era of Juicy has come to an end.
The era of Juicy has come to an end.   (AP Photo/Matt Sayles)
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