Guests Want It All at Lux Hotels

Rising prices, competition, encourage heroic feats of service
By Harry Kimball,  Newser Staff
Posted Feb 13, 2008 1:57 PM CST
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(Newser) – Luxury hotels don't bat an eye at charging $500 a night, and guests are responding with increasingly zany requests, W reports. Concierges, once downright neglected by the average customer, are now routinely tasked with the impossible: Deliver an unspecified amount of breast milk, or procure a rub-down for a dog. Why comply? To ensure loyalty in an increasingly competitive market.

Luxury properties are mostly to blame for inspiring this behavior; to keep customers, some pledge to clean your sunglasses, or program your iPod for you. This is in stark contrast to the pre-Google landscape, when guests relied on staff for answers to now-easily-searchable questions, and the hardest thing a concierge had to do was recommend a restaurant or get good Lion King seats.