Luxury hotels don't bat an eye at charging $500 a night, and guests are responding with increasingly zany requests, W reports. Concierges, once downright neglected by the average customer, are now routinely tasked with the impossible: Deliver an unspecified amount of breast milk, or procure a rub-down for a dog. Why comply? To ensure loyalty in an increasingly competitive market.
Luxury properties are mostly to blame for inspiring this behavior; to keep customers, some pledge to clean your sunglasses, or program your iPod for you. This is in stark contrast to the pre-Google landscape, when guests relied on staff for answers to now-easily-searchable questions, and the hardest thing a concierge had to do was recommend a restaurant or get good Lion King seats.