Alec Baldwin's Next TV Role: 'Rob Ford-Like' Mayor He's working on one-hour series By Evann Gastaldo, Newser Staff Posted Jul 11, 2014 1:52 PM CDT 25 comments Comments Alec Baldwin in a file photo from April. (Photo by Annie I. Bang /Invision/AP) (Newser) – This sounds like a show we might actually watch: Alec Baldwin is developing a new TV series with NBC Productions in which he would play the "buffoonish" and/or "outlandish" mayor of New York City—a character much like the actual mayor of Toronto, Rob Ford, Deadline reports. Baldwin will also be an executive producer on the one-hour cable series' pilot. CBC notes that the reaction on Twitter has been pretty amusing, with some wondering who might play the "malevolent brother" character. Perhaps another Baldwin?