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MONDAY, NOVEMBER 23, 2009
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Perez Hilton, Music Mogul?

Celebrity blogger is in a deal with Warner Music to start his own imprint

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(Newser) – “Madonna’s leaving, Perez is coming.” Those words are straight from the mouth of the music industry's most unlikely new player, gossip blogger Perez Hilton. He has parlayed posts praising unknown and upcoming acts on his website into a possible deal doing the same for Warner Brothers Records, the New York Times reports.

The move isn’t as zany as it seems: An NYU study shows that CDs with significant early blog exposure can outsell their neglected kin three to one, and Hilton's online home nets 2.8 million monthly visitors. A spin as A&R man for Warner Brothers, soon to be down one Material Girl, could snag him a six-figure advance, along with entrée into an occupation that doesn't include scribbling obscenities on celebrity pics.

Celebrity blogger Perez Hilton arrives at People Magazine 50th Annual Grammy Awards kick-off party in Los Angeles, in this Dec. 6, 2007, file photo. (AP Photo/Matt Sayles, File)
Celebrity blogger Perez Hilton arrives at People Magazine 50th Annual Grammy Awards kick-off party in Los Angeles, in this Dec. 6, 2007, file photo. (AP Photo/Matt Sayles, File)   (Associated Press)
In this photo provided by Harrah's Casino, celebrity blogger Perez Hilton attends a Halloween party at the Pool at Harrah's Resort in Atlantic City, New Jersey, Wednesday, Oct. 31, 2007. (AP Photo/Harrah's - Dima Gavrysh)
In this photo provided by Harrah's Casino, celebrity blogger Perez Hilton attends a Halloween party at the Pool at Harrah's Resort in Atlantic City, New Jersey, Wednesday, Oct. 31, 2007. (AP Photo/Harrah's...   (Associated Press)
Perez Hilton is seen outside the Village at the Lift during the Sundance Film Festival in Park City, Utah, in this file photo from Jan. 20, 2007. (AP Photo/Carolyn Kaster-File)
Perez Hilton is seen outside the Village at the Lift during the Sundance Film Festival in Park City, Utah, in this file photo from Jan. 20, 2007. (AP Photo/Carolyn Kaster-File)   (Associated Press)
Celebrity Blogger Perez Hilton makes an apperance at MTV Studios in Times Square for
Celebrity Blogger Perez Hilton makes an apperance at MTV Studios in Times Square for "MTV's Tila Tequila's New Years Eve Masquerade Party 2008", Monday, Dec. 31, 2007, in New York. (AP Photo/Peter Kramer)   (Associated Press)
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