CEO Reveals Victoria's Secret: It's 'Too Sexy'

Brand hopes to regain its stylish, sophisticated image
By Erin Mendell,  Newser User
Posted Feb 28, 2008 4:09 PM CST

(Newser) – Victoria’s Secret has become “too sexy,” the chain’s CEO said today, explaining that she wants to bring higher-quality and sophisticated products back to the stores, the Wall Street Journal reports. "We use the word 'sexy' a lot and have gotten off 'ultra-feminine,'" she said. She blamed the shift away from stylish but practical partly on the success of the Pink brand—aimed at college students.

And customers might not be feeling all that sexy: Sales at stores open at least a year dropped 8% amid a weak economy and better competition from retailers including Target and American Eagle. But fans of the annual fashion show can keep their panties on. The show will go on at the start of the holiday season, but it may look different.