Your Apple Watch Questions Will Be Answered Today Set your watch for 1pm ET By Kate Seamons, Newser Staff Posted Mar 9, 2015 7:42 AM CDT 26 comments Comments In this Sept. 9, 2014, file photo, the new Apple Watch is modeled during a media event in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez, File) (Newser) – The past week's Apple Watch buzz fell largely into the "it'll flop" and "we're disinterested" categories. Apple will do its best to reverse the sentiment with a 1pm ET press event today, which you can live-stream here (note: Safari 5.1.10 is apparently required). The burning questions that should be answered: When can I buy it? So far, we just broadly know it'll launch in April. What's the cost? While the base price for the basic model has been previously revealed as $349, USA Today predicts most people will pay at least $500 after purchasing a "step-up band" (there are "interchangeable" watch straps, explains the New York Times). There are three models, and USA Today expects a consumer going all-in (and getting the 18-karat gold option) will pay as much as $10,000. For comparison, the paper notes Apple's current costliest product, a "tricked out" Mac Pro, is $4,000. How good or bad is the battery? And how many times a day will it have to be charged? Can it be used heavily throughout a workday without it dying? This is a big one. What apps will it have? Expect a lot more here. What buzzword should I know? "Digital crown." That's what Apple is calling the dial you turn to navigate the device. The Times says Apple is framing it as a "signature innovation ... similar to the mouse pointer for the personal computer, the click wheel on the iPod, and the touch screen for the iPhone." Is there anything historic about today's event? "Historic" may be a bit of a stretch, but the Apple Watch marks Apple's first new significant product launch since the iPad (2010), and the first one being launched without Steve Jobs. How much should I care? Totally subjective, but maybe a little less if you're not an iPhone user—the AP notes you will need an iPhone 5 or later model "in close proximity for full functionality."