The dollar’s decline is a boon for California winemakers, who’ve turned the greenback’s challenges into opportunities, expanding exports of everything from top vintages to bulk table wines, reports the Los Angeles Times. California wine exports, 95% of the wine the US sends overseas, jumped 9% to nearly $1 billion in 2007. "American wines are a bargain,” said one analyst.
While upscale American wines typically have a tough time denting the European market, the sagging dollar—which traded at a record low of $1.52 per euro today—is prompting more sampling by Europeans. “Once that happens, they discover they like the quality of the wine,” said one US wine company exec.