Pity the Fools Who Didn't Show for April 1 Car Promo
Woman nabs $37K luxury BMW after seeing April Fools' trade-in ad
By Jenn Gidman,  Newser Staff
Posted Apr 1, 2015 11:51 AM CDT

(Newser) – We've become an increasingly savvy society, not as prone to fall for the hoaxes and phony ads that proliferate on April 1. Not Tianna Marsh, whose apparent naivete won her a $37,000 BMW 1 Series ride after she saw an ad in the New Zealand Herald. The front-page "April Fools' Day special" guaranteed a new Beemer to the first lucky taker who brought the ad and their own car as a trade-in to the Newmarket dealership today and asked for "Tom," per the video BMW NZ posted on YouTube. So Marsh showed up with her 15-year-old Nissan Avenir at 5:30 this morning, ready to claim her prize—which the dealership gladly handed over in a reverse-psychology move that may go down as the greatest April Fools' Day prank ever.

"The ad was intentionally vague and definitely appeared too good to be true, but in this case we wanted to turn the tables and reward the first person who was willing to take the chance," a BMW spokesman tells the Herald. The dealership had even hired extra security in case people flooded the place, but when Tianna walked in, the streets and dealership appeared virtually empty. Confetti flew as the manager handed her the keys to the black car with the license plate "NOF00L" (pics are shown on the BMW Blog). As for Marsh's former clunker, the dealership says money raised by auctioning it off would go to a charity that provides souped-up ride-on cars for disabled kids to help them move about. (Google's April Fools' Day fun was no prank, either.)