What do a washing machine, a crocodile, and glacial water have in common? Gudmundur of the West is on the hot seat to answer that question this week, and if he can't figure it out, maybe Gudmundur from the North or Gudmunda from Reykjavik can help him out with this crowdsourced query. The Icelandic tourist board has launched "Ask Gudmundur," a "human search engine" to answer all your burning questions about the Nordic island nation, the BBC reports. The site's name is pretty self-explanatory: There are seven people named Gudmundur (or the female variant of that name, Gudmunda), one from each of the country's seven regions, ready to take on your Qs on Facebook and Twitter.
The project, scheduled to run through the fall, was designed to raise awareness about Iceland and maybe even spur some visitors to come on over, MBL.is reports. Toward that end, many of the queries so far have been destination-specific about things to see and do, the BBC notes—but do a quick review of the question boards and you'll witness a fascination with all things Icelandic: How did the tradition of eating shark come about? What's the weather like there in May? What's the hardest Icelandic word for natives to say? And if you want to hear how to actually pronounce "Gudmundur," Gudmundur of the North can set you straight in the video shown here. (Iceland is erecting a giant Norse temple for the first time in a millennium.)