Why Justin Timberlake Dressed Up as a Lime
He offers up a very strange promo video for his tequila brand
By Evann Gastaldo,  Newser Staff
Posted May 5, 2015 1:47 PM CDT

(Newser) – Justin Timberlake will go to great lengths to sell his tequila. Sauza 901's tagline is "no limes needed," and Timberlake recently released a 3-minute mockumentary promoting the brand ... featuring Timberlake in costume as a lime, Time reports. The lime recalls the good old days when limes were beloved by tequila-drinkers, bemoaning their downfall since Sauza 901 came on the scene. (There's even a picketing scene featuring the chant, "Without the lime it's no fun! Don't drink 901!") The tequila is said to be pretty good.