Snoop Dogg Sues Pabst: You Owe Me
Says he deserves proceeds from Colt 45 sale
By Newser Editors and Wire Services
Posted Jun 9, 2015 10:17 AM CDT
Updated Jun 9, 2015 10:48 AM CDT
Pabst is proud to introduce the new face of Colt 45, rapper, actor, and Blast brand ambassador, Snoop Dogg.   (Photo: Business Wire)
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(Newser) – It's Snoop Dogg vs. Pabst: The rapper sued the brewing company yesterday, claiming the beer-maker owes him a portion of its proceeds from the company's sale last year. The breach-of-contract lawsuit seeks 10% of the net sales price paid to Pabst for its Colt 45 malt beer line, which was included in last year's sale to beer entrepreneur Eugene Kashper and an investment firm. Snoop Dogg signed a three-year agreement in 2011 to endorse Colt 45's fruit-flavored beer called Blast by Colt 45. The lawsuit states his contract called for him to receive a portion of the sale price if Pabst sold its Colt 45 operations before January 2016, but that Pabst told the rapper that the sale didn't trigger the clause entitling him to sale proceeds.

Snoop's contract also called on the rapper to consult with Colt 45's marketing team at least once a year on how he could integrate Blast by Colt 45 into his concerts, interviews, and social media posts; he received an upfront payment of $250,000 and an additional $20,000 for every 10th mention of the beer on social media, TV, or during a concert. The contract also called for the rapper to receive a royalty on each case of Blast by Colt 45 that was sold. The deal to sell Pabst to Kashper and San Francisco-based TSG Consumer Partners LLC was finalized in November. No purchase price was announced, but the lawsuit filed by the rapper's attorney states Pabst was reportedly sold for $700 million. It is unclear how much of the sale price was for the Colt 45 line of beers. (Snoop tops Kim Kardashian in at least one area.)