Intel: Cheap Memory Won't Erase Profits

New markets will protect company from NAND flash price drops
By Rob Quinn,  Newser Staff
Posted Mar 5, 2008 11:17 PM CST
A sign outside of Intel Corp. headquarters is seen in Santa Clara, California in this file photo. The chip-making company's CEO says plummeting prices for NAND flash will hit the company's profits, but...   (Associated Press)
camera-icon View 2 more images

(Newser) – Steep drops in the price of NAND flash memory have hit Intel's profits, but CEO Paul Otellini vows it's not going to put the company in the red, the AP reports. Prices of the chips have fallen more than 50% recently, much more than the chipmaking giant had predicted. Otellini says the company will move into new markets to offset the effect of the cheap chips.

Oversupply and competition has driven down the price of NAND flash chips, and Intel may slow down its investment in the category. "This business will not be a drag on Intel Corporation," Otellini promised. "We're going to fix it, or we're going to make sure it's profitable, one way or another." He said the company's core business was still doing fine.