The nation's largest Spanish-language broadcaster is preparing to launch an unprecedented citizenship drive that could sway the 2008 presidential election. Univison's "Ya Es Hora" ("It's About Time") campaign, already under way in Southern California, will encourage the country's eight million green card holders to apply for citizenship—and the voting rights that accompany it.
In the LA area, citizenship applications more than doubled in the first quarter. "I have never seen anything like it in my career," says one official. Univision's president calls the campaign "a totally nonpartisan effort," but Democrats stand to reap the benefits, especially in battleground states like Arizona, New Mexico, and Florida, where new voters could swing the election.