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November 22, 2008 1:32:03 AM CST

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Fewer Clicks Are Better Clicks: Google

Posted Mar 11, 08 1:52 AM CDT in Business,  Technology 

(Newser) – Google's share price took a big hit after quarterly results released last week showed the number of paid-for-clicks on advertising flattening out, but the company says the fall is actually good news, MarketWatch reports. Google bosses say the drop is all part of their plan to improve the quality of service by reducing the number of unintentional clicks.

"Conversions actually go up for advertisers, which is positive, but there are less clicks overall," said a top Google executive. The company also told a media conference it plans to "turn up the dial a bit" in putting ads on YouTube over the next year or so, and indicated it would do its best to capitalize on any uncertainty stemming from the proposed Yahoo-Microsoft merger.

Source MarketWatch

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A Google sign inside Google headquarters in Mountain View, Calif. is seen in this May 30, 2007 file photo. Confirming its long-rumored foray into the cell phone market, Google Inc. will give away a software...   (Associated Press)
The Google logo is seen on a podium and projected on a screen at Google headquarters in Mountain View, Calif. Google says a downturn in paid-for advertising clicks means its strategy to reduce unintentional...   (Associated Press)
A visitor passes an exhibition stand of Google company in Duesseldorf, western Germany, in this Sept. 25, 2007 file photo. A Google executive told a media conference yesterday that the company has been...   (Associated Press)
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