Fiorina Ad Lobs Trump Insult in His Face
One take on super PAC's spin: It's 'perfect comeback' to Trump's 'look at that face'
By Jenn Gidman,  Newser Staff
Posted Sep 15, 2015 9:47 AM CDT

(Newser) – Donald Trump dissed Carly Fiorina in Rolling Stone with his now-famous "Look at that face!" comment, and a Fiorina super PAC is throwing it back in his face with a new ad capitalizing on his own words. Released yesterday by the Carly for America Committee, "Faces" kicks off with a Fiorina voice-over declaring, "Look at this face. And look at all of your faces" as images of smiling women and girls flash across the screen. Her words were picked up directly from a speech she made Friday to the National Federation of Republican Women, per CNN. She calls the Republican Party "the party of women's suffrage" and praises women as the "face of leadership in your community, in your businesses, in your places of work and worship," ending with "This is the face of a 61-year-old woman. I am proud of every year and every wrinkle."

The ad is one of the buzziest of the campaign yet, though reaction has been mixed:

  • Jonathan Allen writes for Vox that it's "the perfect comeback," noting that "it figured out how to do something none of the other Republicans vying for the party's nomination could: Make Donald Trump fall flat on his face."
  • Huffington Post blogger Arnold Steinberg isn't much of a fan, calling the ad "a step back." He says Fiorina's target right now is Republican voters looking for an "anti-Hillary"—i.e., someone who won't play the "woman card."
  • Joanna Rothkopf seems slightly more conflicted, writing for Jezebel that the ad follows a well-worn formula: "vague platitude + swelling music = Political Dynamite." But she admits: "To be honest, I got the chills because I am a machine that has been designed to like meaningless schmaltz."
(Click to read about how Fiorina's thoughts on the gender pay gap compare to Hillary Clinton's.)