Skip to: Content
Skip to: Site Navigation
Skip to: Search

December 4, 2008 3:38:19 PM CST



Film Biz Goes Bananas Over Hannah

Posted Mar 12, 08 10:13 PM CDT in Arts & Living 

(Newser) – Film execs looking to inject life into the dormant sphere of alternative content—showing concerts, sporting events, etc., in theaters—are turning their eyes toward teen star Miley Cyrus and her cash-cow alter ego, Hannah Montana. Cyrus dominated conversation today at an industry conference because her enormously popular 3-D concert film proved that the concept can work in the US, Variety reports.

Her movie had theaters selling out nationwide, with some opening early and closing late. At 15 bucks a head, and roughly 2 million heads, Montana has called quite a bit of attention to the niche's lucrative possibilities, such as beaming in World Cup soccer matches and charging premium prices for tickets. “Putting regular 2-D movies on screens is not the future,” one studio exec said.

Source Variety

0 comments | Print E-mail | Digg Seed this on Newsvine Add this link to Del.icio.us StumbleUpon
The film industry is going gaga over actress Miley Cyrus, seeing in the teenybopper star the potential to invigorate the alternative content arena.   (AP Photo)
The film industry is going gaga over actress Miley Cyrus, seeing in the teenybopper star the potential to invigorate the alternative content arena.   (AP Photo/Damian Dovarganes, File)
Actress and singer Miley Cyrus poses in this Jan. 18, 2008, file photo, at a hotel in Burbank, Calif.   (AP Photo)
« Prev« Prev | Next »Next » Slideshow
Our editors also recommend:

Threads (
1
 of 3)



Loading...

Premium Articles from HighBeam

Find more articles like this

Today's Most Popular

Loading...

Other Arts & Living Stories


What is Newser?

2008 Codie Finalist

Face it: there's too much news. At Newser a team of editors and writers culls the most important stories from hundreds of U.S. and international sources and reduces them to a headline, picture, and two paragraphs. It's the Newser guarantee: we can take any report or column or video and pack what you need to know into 120 words or less. Newser's short-form aggregation, visual format, and unique information tools help you get more of the kind of news you want, in a quicker and more entertaining way. And we do it 24/7—you can come back morning, noon, night (and in between) for something new that matters. Read less, know more.

Learn more »