Bloomingdale's Bashed for Holiday 'Date Rape' Ad
The overwhelming response to the ad has been 'creepy'
By Michael Harthorne,  Newser Staff
Posted Nov 12, 2015 6:45 PM CST
This Bloomingdale's ad has caused an uproar, with many people finding it promotes date rape.   (Twitter)

(Newser) – "Bloomingdale's must be pleased everyone is too distracted by red cups to notice its pro-roofie holiday ad," tweets one Washington Post writer. That's right, another company has found itself in some holiday hot water this week. The Wall Street Journal reports the Internet is in an uproar over an ad in the Bloomingdale's holiday catalog that appears to encourage date rape. The offending ad shows a laughing woman looking away as a man stares intently at her. The text reads: "Spike Your Best Friend's Eggnog When They're Not Looking." A social analytics firm found thousands of online comments made about the ad, mostly negative with the majority opinion apparently being "creepy." "Someone at Bloomingdale’s thought this ad was smart," a Mashable executive tweets. "I assume that person has been fired."

But it's not just the Internet that has a problem with Bloomingdale's ad. "What is this? Some kind of business function they’re attending? This is the way we’re going to treat women in the workplace?” a gender studies professor tells the Post. “It’s sending the message that it is it okay to have sex with people who are incapable of consent." "I doubt the person who created this was consciously thinking about sexual assault," another expert says. "Male or female, whoever it was who came up with this—and the many people who okayed it—just don't get it." Bloomingdale's apologized for the ad in the wake of the uproar. “In reflection of recent feedback, the copy we used in our current catalog was inappropriate and in poor taste," the Journal quotes a company statement. "Bloomingdale’s sincerely apologizes for this error in judgment."
 

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