Retailers Expressing Gratitude

Slow economy sparks personal greetings from retailers
By Becky Dalzell,  Newser User
Posted Mar 19, 2008 1:58 PM CDT
Saks Fifth Avenue and Bergdorf Goodman particularly send thank-you notes for cosmetic purchases.   (AP Photo/David Zalubowski)
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(Newser) – Today's slow economy has sparked more retailers to thank shoppers with bouquets and personal notes, Portfolio reports. Common for big spenders, such thank-yous are now mailed to regular shoppers too—like one reporter who bought two shirts and a jacket at Nordstrom. "Our salespeople build relationships with their customers by calling them and sending out thank-you notes," a Nordstrom rep said.

Retailers want to "embed themselves in the lives of their consumers, particularly in slow economic times," one luxury-goods researcher says. One trend watcher explains that "relationship management" is latest way to edge ahead in a struggling market—but too many notes could cheapen the practice, he warns.