Adele's 25, her first album in nearly five years, will soon be blasting from every commercial, shopping mall, and cellphone from here to Timbuktu. But there's one place you won't be hearing it: streaming online. The New York Times reports 25 will not be available on Spotify, Apple Music, or any other digital streaming service when it's released Friday, a decision streaming services weren't made aware of until Thursday. "We love and respect Adele, as do her 24 million fans on Spotify," the Los Angeles Times quotes a statement from Spotify. "We hope that she will give those fans the opportunity to enjoy 25 on Spotify alongside 19 and 21 very soon."
25 is expected to be a mega-hit for the music industry, with experts predicting 2.5 million copies sold in the first week, the New York Times reports. That would be the best first week since 'N Sync 15 years ago. Tyler Goldman, CEO of French streaming company Deezer, tells the Los Angeles Times keeping 25 off streaming services might help Adele's sales in the immediate future, but it won't slow down paid streaming services, which are pretty much the only growth area in the music industry. "It's not like users want to go back to downloads and CDs," he says.