It's a marriage of convenience and controversy: Two veterans of the home-shopping industry are launching a shopping channel for guns. GunTV—courtesy of California couple Valerie Castle and Doug Bornstein—will air from 1am to 7am ET starting Jan. 20 and will sell "a vast array of firearms," ammunition, holsters, and other gear, reports the New York Times. The goal is to build it gradually into a 24-hour channel, per the Guardian. It might seem like a smart business venture considering that gun sales could set a record this year, but critics are speaking out, particularly after the San Bernandino shooting, some 50 miles from where GunTV will be filmed. Entrepreneurs are "trying to profit off of the out-of-control culture of gun violence," says a rep for the Coalition to Stop Gun Violence.
Buying a gun is "not a decision you should be making at 3 in the morning," another critic tells the Desert Sun. Perhaps with criticisms in mind, Castle and Bornstein are calling GunTV's parent company the Social Responsibility Network. A proposed schedule notes that eight minutes of every hour will be dedicated to safety PSAs, per the Times, and the Sun reports there will be three minutes of education and safety training per hour. "We saw an opportunity in filling a need, not creating one," Castle says. "I don't really know that it's going to put more guns on the streets." The channel says that any guns ordered will be sent to a gun retailer near the buyer so a background check can be performed before the purchase is final. GunTV also will showcase "stunning" sets, shooting demonstrations, and profiles of sharpshooters, Castle says.