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WEDNESDAY, NOVEMBER 25, 2009
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Docs Not Toasting Ladies' Vodka

Russian spirit targets rich women, prompts alcoholism fears

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(Newser) – A made-for-women vodka touted as the perfect salad accompaniment has sobered Russian doctors, who fear high-end spirits like "Ladies" will only worsen already-high rates of alcoholism, Reuters reports. Estimates peg 10 percent of Russia's 142 million citizens as alcoholics, and the chief of one rehab center says 60% of his clients are women.

"Women need a drink of their own," the vodka's maker said. "In Moscow, there are pink taxis for ladies, there are light cigarettes. But there was no vodka, and we asked ourselves: 'Why?'" Ladies—Damskaya in Russian—launched in December and retails in upscale shops for about $12.50; it is also available in lime, vanilla, and almond flavors.

A political leader holds up a bottle of vodka in this file photo. Alcoholism once blamed on joblessness now fills the psychological vacuum of the newly-rich in Russia.
A political leader holds up a bottle of vodka in this file photo. Alcoholism once blamed on joblessness now fills the psychological vacuum of the newly-rich in Russia.   (AP Photo/Mikhail Metzel, File)
High-end vodka is being blamed for continuing alcoholism issues in Russia.
High-end vodka is being blamed for continuing alcoholism issues in Russia.   (KRT Photos)
Ladies' vodka, pictured here, is marketed in its perfume-like bottles to successful, well-educated, married women with money.
Ladies' vodka, pictured here, is marketed in its perfume-like bottles to successful, well-educated, married women with money.   (Megafonija Web)
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