Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Hot on Facebook
Uproar After NC State Agent 'Fixes' Girl's Lunch Preschooler has to eat chicken nuggets instead of mom's meal »

Docs Not Toasting Ladies' Vodka

Russian spirit targets rich women, prompts alcoholism fears

By Ambreen Ali,  Newser User

Posted Mar 20, 2008 4:56 PM CDT

(Newser) – A made-for-women vodka touted as the perfect salad accompaniment has sobered Russian doctors, who fear high-end spirits like "Ladies" will only worsen already-high rates of alcoholism, Reuters reports. Estimates peg 10 percent of Russia's 142 million citizens as alcoholics, and the chief of one rehab center says 60% of his clients are women.

"Women need a drink of their own," the vodka's maker said. "In Moscow, there are pink taxis for ladies, there are light cigarettes. But there was no vodka, and we asked ourselves: 'Why?'" Ladies—Damskaya in Russian—launched in December and retails in upscale shops for about $12.50; it is also available in lime, vanilla, and almond flavors.

A political leader holds up a bottle of vodka in this file photo. Alcoholism once blamed on joblessness now fills the psychological vacuum of the newly-rich in Russia.
A political leader holds up a bottle of vodka in this file photo. Alcoholism once blamed on joblessness now fills the psychological vacuum of the newly-rich in Russia.   (AP Photo/Mikhail Metzel, File)
High-end vodka is being blamed for continuing alcoholism issues in Russia.
High-end vodka is being blamed for continuing alcoholism issues in Russia.   (KRT Photos)
Ladies' vodka, pictured here, is marketed in its perfume-like bottles to successful, well-educated, married women with money.
Ladies' vodka, pictured here, is marketed in its perfume-like bottles to successful, well-educated, married women with money.   (Megafonija Web)
« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Be the first to comment on this story.

More Newser Stories

Booze and Writing: the Ideal Combo?

Medvedev: To Combat Alcoholism, Let's Drink Wine

Russia Decides Beer Is ... Alcohol

Cops: LiLo Did Commit Battery in Rehab

Russia: To Be Patriotic, Smoke and Drink More


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne