If you thought last year's $125,000 Oscars' swag bag was ridiculous, look away. The 2016 "Everyone Wins" goodie bag, presented to top Academy Award nominees by Distinctive Assets, comes in at over $232,000 this year, Page Six reports, and there's something for everyone—especially if everyone needs a "vampire breast lift," sex toys, and $275 toilet paper. In addition to what TMZ calls "traditional crap"—a $55,000 10-day trip to Israel, a $54,000 walking tour of Japan, and "some grossly overpriced skincare items"—there are new eyebrow-raisers. Female recipients will get a $250 "arouser" for "gentle suction and stimulation," per the Guardian, while the Wrap lists items like $300 personalized M&M'S and underarm patches (or what the Wrap calls "armpit mops") to keep sweat at bay. And then there's the $1,900 "Vampire Breast Lift," described as a "procedure which uses blood-derived growth factors to revive rounder cleavage without implants," per the Daily Beast.
But while Leonardo DiCaprio may enjoy the $250 vaping system, not everyone's impressed with Distinctive Assets' over-the-top indulgences. TMZ calls it a "stupid amount of swag," while the Daily Beast deems the bag "absurd." The Daily Beast also points out that not only is the bag given only to the Hollywood elite—"Don't think for a second that anyone who spent their life savings on a nominated Best Documentary Short is going home with a $5,000 home spa system"—but that in an environment of "#OscarsSoWhite and #FeelTheBern, there is something even more unsavory than usual about this shameless attempt to shower excessive wealth on the excessively wealthy." Distinctive Assets seems unperturbed by any backlash: It retweeted the Daily Beast article and implored viewers to sneak "a peek inside our 'Everyone Wins' Nominee Gift Bag," proclaiming, "Thanks @thedailybeast!" The Oscars ceremony airs Feb. 28. (Full list of swag-bag goodies at the Wrap.)