Gloria Steinem appears in the recently released Spring catalog for Lands' End, discussing her quest for women's equality. The interview "was innocuous, focused on women, in keeping with the brand, and in support of a charity," writes Laura Heller for Forbes, noting the company offered a way for shoppers to donate to the ERA Coalition Fund For Women's Equality. What happened next is "a head scratcher." Though Steinem didn't discuss her views on abortion, some shoppers complained about her inclusion in the Lands' End "Legend Series" because she is pro-choice. "Has this country come unhinged? I can't even shop for clothes without being exposed to agitprop?" one customer writes at the American Conservative. At least one Catholic high school dropped the company as a uniform supplier, reports ABC 17.
"We understand that some of our customers were offended," the company said in a statement. "We thought it was a good idea and we heard from our customers that, for different reasons, it wasn't. For that, we sincerely apologize." Lands' End then scrubbed all mention of Steinem from its website. But that wasn't the end of it. Shoppers now upset that Lands' End apologized at all are bashing the company on Facebook, claiming they've canceled orders and unsubscribed from company emails. "I've spent thousands at Lands' End over the years. Not a penny more. I won't support a company that kowtows to extremists and abandons its logical support of equal rights for women," reads one comment. Lands' End customers also got in a tizzy when they were offered a free copy of GQ in 2014.