Whoopi Starts Cramp-Relieving Medical Marijuana Line It's definitely a niche By Evann Gastaldo, Newser Staff Posted Mar 30, 2016 4:55 PM CDT 25 comments Comments In this April 24, 2015 file photo, Whoopi Goldberg attends Variety's Power of Women Luncheon at Cipriani Midtown, in New York. (Photo by Andy Kropa/Invision/AP, File) (Newser) – Whoopi Goldberg has started an interesting new business: It's a medical marijuana line meant to help with period cramps. "If you don’t want to get high high, this is a product specifically just to get rid of discomfort," Goldberg tells Vanity Fair. "Smoking a joint is fine, but most people can’t smoke a joint and go to work." She started the company, called Maya & Whoopi, with another cannabis business owner, Maya Elisabeth. The line will include edibles, tinctures, as well as rubs that can be used on the body and a relaxing bath soak infused with THC. "I have grown granddaughters who have severe cramps, so I said this is what I want to work on," Goldberg says.