Fame isn't putting a dent in Brendon Williams' sense of humor. The boudoir poses that started off as a gag gift for his wife's birthday created such a response on social media that the British Columbia father with a lot of hair and a bit of a belly landed an unusual modeling gig for American Eagle: a real video advertising its fictitious Aerie line of comfy undies for men, reports the Vancouver Sun. And the professional online poker player who calls himself a practical joker isn't stopping there. "Underwear's kind of where I've made my mark on this world, I guess," he says, per CBC News. "If my butt made it to Times Square, who knows where it could go next?"
It all started when Williams chose Masika May Photography, which appears to do "dudeoir" photos of men on a regular basis, to capture him in various sexy poses for his wife. But his wife actually loved them, and suddenly the private pics were no longer private. Now fans can catch Williams in action in the Aerie ad on YouTube, which was viewed nearly 2 million times in just two weeks. And while Williams is clearly playing a role in the ad—he's "Doug"—he admits the experience has actually improved his self-esteem. "I don't think I have the greatest body in the world, obviously, but this has made me go a little bit easier on myself," he says. And why not? Mashable, after all, calls his dudeoir photos "beyond stunning." (One presidential candidate has his own underwear line.)