April is Sexual Assault Awareness Month, and for the second year in a row, the maker of Trojan condoms wants to help spread the word around college campuses through its "Consent: Ask for It" campaign with the Advocates for Youth nonprofit, per a press release. The goal: for college students to take part in 100 student-led events around the country and take a pledge of consent that promises to support "a culture of consent," which includes both giving and receiving the OK to engage in sexual activity before and during the act. "Young people want to have open and honest conversations about sex and sexuality," says Julia Reticker-Flynn, a director at Advocates for Youth. "And consent is an essential part of that conversation."
The campaign tries to ensure no one will forget to have the conversation, with taglines such as "It Takes Two to Say Yes" and "Is She Falling for You, or Just Falling Over?" The student activists leading the events will receive special "toolkits" with posters to plaster around campus, as well as postcards, laptop stickers, and temporary tattoos that drive the consent message home. "Our actions and collective voices are changing the conversation around sexual assault," Reticker-Flynn says. (Remember Trojan's NYC "pleasure carts"?)