Tycoon With Shirt Made of Gold Murdered Indian moneylender was attacked by a dozen men By Rob Quinn, Newser Staff Posted Jul 16, 2016 6:30 AM CDT 36 comments Comments Phage speaks to the media in 2013. (YouTube) (Newser) – An Indian businessman famous for flaunting his wealth with a shirt made entirely of gold was beaten to death in what cops believe was a dispute over money. Police say Datta Phuge, a 48-year-old moneylender in the city of Pune, was killed by a group of around a dozen men armed with sticks and stones after being lured to a fake birthday party Thursday night, AFP reports. The attackers spared Phuge's 22-year-old son, who witnessed the murder, police say. It's not clear whether Phuge, known as "gold man," was wearing his famous $250,000 shirt, which weighed 7 pounds and consisted of 14,000 pieces of 22-carat gold. "Some people ask me why I'm wearing so much gold but it was my dream. People have different aspirations," he told the BBC in 2013. "Some elite people want to own an Audi or Mercedes, and have big cars. I chose gold."