Johnson's Green Jacket Revives Putter Company

Small red dot means big business for TN company
By Doug Sweeney,  Newser Staff
Posted Apr 7, 2008 9:45 PM CDT
A SeeMore m3 putter is shown at the SeeMore Putter Company headquarters Thursday, April 3, 2008, in Franklin, Tenn. SeeMore makes putters using RifleScope Technology to aid golfers.   (AP Photo/Bill Waugh)
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(Newser) – The 2007 Masters did more than propel champion Zach Johnson to the center of the golfing universe, it also revitalized a small putter company. The SeeMore Putter Co. first rose to prominence when the late Payne Stewart used their club to win the 1999 U.S. Open but after Stewart died sales sputtered—until Johnson won the green jacket, reports the Associated Press.

The owners of the company say they were filling about two orders a day before Johnson’s win, but afterwards they “were doing one every five minutes.” The putter employs a fairly basic concept: there is a red oval on the heel of the club, behind the shaft. When a golfer is positioned over the ball properly the shaft obscures the dot.